FAQ

When is Black Friday?

Black Friday is the Friday after Thanksgiving Day in the United States. For this year's Black Friday date, please see When is Black Friday 2017?

What is Black Friday? Why is Black Friday popular?

Black Friday is the biggest shopping day of the year for all major merchants in the United States and marks the beginning of the Christmas shopping season. Black Friday is popular because all major retailers compete to offer the best sales and deals at the same time. Traditionally, stores have opened at midnight on Black Friday, however stores have been opening on Thanksgiving Day in recent years to start their Black Friday sales.

When will Black Friday ads come out?

Black Friday ads start coming out from early to mid-October. Most ads are released within the first two weeks of November. The first ad has been released before October only twice since 2006. You can sign up for email alerts and we will let you know when the first ad is released!

When will the Walmart Black Friday ad be released?

The Walmart Black Friday ad will be available during the second week of November every year. The most common release date for Walmart's Black Friday ad is November 12. Walmart's Black Friday ad has been released during this time every year since 2010.

When will the Target Black Friday ad be released?

Target's Black Friday ad will be available during the second week of November every year. The most common release date for Target's ad is November 10. We predict this release date because Target has released their Black Friday ad during the second week of November every year since 2007 and it is typically available within a day or two of the Walmart Black Friday ad. Target's Black Friday ad has not been released later than November 15 since 2006.

When will the Best Buy Black Friday ad be released?

Best Buy's Black Friday ad will be available during the second week of November every year. The most common release date for Best Buy's Black Friday ad is November 11. We predict this release date because Best Buy has released their Black Friday ad during the second week of November almost every year since 2007, and it has not been released after November 16 since 2006.

When will the Kohl's Black Friday ad be released?

Kohl's Black Friday ad will be available during the second week of November every year. The most common release date for Kohl's ad is November 8. We predict this release date because Kohl's has released their Black Friday ad during the second week of November every year since 2006. It has never been released after November 15.

When will the Amazon Black Friday ad be released?

Amazon does not release a traditional Black Friday ad. This is likely because they do not have brick and mortar stores and therefore do not have circular ads of any kind. Instead, Amazon hosts lightning deals during Black Friday Deals Week that have various start and end times throughout the day. Sales may last for several hours, however, items can sell out very quickly. Amazon will not release a list of Black Friday Deals Week sale items. Shoppers must visit Amazon's Black Friday page to see sale items when the sale is live. Sale items that don't start for more than a few hours will not be available to view. Black Friday Deals Week begins the Monday before Thanksgiving Day and ends on Black Friday.

What are Doorbusters? What are Early Bird Specials?

Doorbusters are offers that are offered only during the first few hours of a Black Friday sale. The term "Doorbusters" implies an in-store only offer, however they are sometimes offered online. Doorbusters can be offered at any time during the day or night.

Early Bird specials are offers that are available in the early morning either on Black Friday, Thanksgiving Day, or during the weekend, and can be offered in stores and/or online.

What is Cyber Monday?

Cyber Monday is the biggest online shopping day of the year for all major merchants in the United States. The main difference between Black Friday and Cyber Monday is that Cyber Monday offers are exclusively online.

When is Cyber Monday?

Cyber Monday is the Monday after Black Friday every year. Cyber Monday 2017 is on Monday, November 27th

How does my wish list work? Does adding an item reserve it for me in the store?

Adding an item to your wish list does not reserve the item for you. With so many ads available, it can be difficult to remember which items you were waiting to buy. The wish list is available to help you organize items from all of your favorite Black Friday ads in one convenient location.

Why are the prices in the ads not the same as the prices on the store's website?

The prices listed in the ads are the Black Friday sale prices. These prices are only valid during the store's Black Friday sale. You can refer to any store's ad to check on the sale start date and time. Please note that some items may only be available in stores for the advertised price.

How much money does BlackFriday.fm cost? How do I know this site is safe?

All features of our site are free. We do not and never have collected credit card information or payment information of any kind. There is no shopping cart from which to purchase items. We do not ask for any personal information of any kind. When you sign up for our emails, you will only receive an email when we notify you of new Black Friday ads or news. We do not sell or provide your email address to any third party. For more details, please read our privacy policy

Where is your checkout page? Can I buy sale items here?

BlackFriday.fm does not sell any products. We provide you with ads and links to stores that sell products, however, there is no cart or checkout page from which to purchase anything on BlackFriday.fm

Can I buy these items now for the prices listed?

Probably not. Products in ads are listed at the prices at which they will be marked down during the store's Black Friday sale. Some products may be available at the ad price before Black Friday, but generally they are not marked down until the Black Friday sale begins.

Can I get my favorite Black Friday deals online or do I have to purchase in stores?

Many stores offer sale products both in stores and online, however Doorbusters and Early Bird specials may specify in store or online only conditions. Check your ad to see if the items you are planning to purchase specify online or in store only.

How do I price match Black Friday deals?

Each store that price matches has their own price-matching policies regarding Black Friday deals. If a store does price match on Black Friday, it's extremely unlikely that they will price match a Doorbuster deal or Early Bird special. See the store's ad for details on price matching.

What are the Black Friday layaway policies?

Stores that provide layaway services may offer some special considerations on Black Friday. Some stores may remove layaway fees, extend pick up dates, and adjust minimum cart size to accomodate holiday shopping.

When will my favorite store's Black Friday ad be released?

Most ads are released in November with the most ads being released during the second week. By mid-November, most of your favorite Black Friday ads will be available.

I found a Black Friday ad that you don't have posted. How do I share it on BlackFriday.fm?

Do you, your friends, or your family have early access to Black Friday advertisements? If so, you can share them anonymously with our community by emailing them to [email protected]

Why don't Black Friday sales start on Black Friday? Why do Black Friday sales start on Thanksgiving Day?

The best offers from any Black Friday sale are always offered during the first few opening hours. Shoppers prioritize the earliest doorbuster as the most important because it will end the soonest. Stores therefore need to compete to get the first Black Friday shoppers in the door during these hours to make sure shoppers do not miss the best offers. Because of this, Black Friday opening times have gradually gotten earlier to the point that the sales now start on Thursday evening instead of Friday morning.

Online Black Friday sales are available all day on Thanksgiving Day and usually start several hours before the in-store sales.

Why aren't some deals available online?

Black Friday sales have traditionally been in-store events. In order to keep with this tradition, many stores will offer their best deals as in-store Doorbusters that cannot be purchased online. Doorbusters give in-store shoppers incentive to wait in line for a special discount whereas shopping online gives everyone the same chance to purchase an item.